Zillow鈥檚 Spencer Rascoff on the future of his $10B company 鈥淩eal estate is the ultimate untethered activity,鈥?says CEO of listings giant
Spencer Rascoff (Credit: Max Pixel)
UPDATED, 3:22 p.m., April 9: Spencer Rascoff doesn鈥檛 often share his secret sauce. But in a new, wide-ranging interview, the CEO of Zillow provided the most detailed look yet at the strategy that鈥檚 made the company a $10 billion listings giant.
The big insight, Rascoff said to Forbes, was betting it all on mobile in 2007, after watching Apple CEO Steve Jobs鈥?announcement that the company would allow third-party apps on the iPhone.
鈥淟iterally within the week we had pivoted towards mobile,鈥?Rascoff said. 鈥淸We] basically stopped all desktop development and redeployed all resources toward mobile web and mobile app development.鈥?/p>
Real estate, Rascoff added, 鈥渋s the ultimate untethered activity. When you want access to real estate information is precisely when you鈥檙e driving around a neigh阿爱上海同城